#WECHAT FOR MAC ON 10.08 PRO#
Because we want to provide complete pro solutions, not just deliver big hardware, which we’re doing and we did it with iMac Pro. So one thing you have to do is we need to be engaging with the customers to really understand their needs.
#WECHAT FOR MAC ON 10.08 SOFTWARE#
There’s many different types of pros and obviously they go really deep into the hardware and software and are pushing everything to its limit. “We said in the meeting last year that the pro community isn’t one thing,” says Ternus. The bays that I’m taken to later to chat about Final Cut Pro, for instance, are a few doors away from the engineers tasked with making it run great on Apple hardware. The group is under John Ternus and works closely with the engineering organization. It’s called the Pro Workflow Team, and they haven’t talked about it publicly before today. Now, it’s a year later and Apple has created a team inside the building that houses its pro products group. We want them to understand the importance they have for us, we want them to understand that we’re investing in new Macs - not only new MacBook Pros and iMacs but Mac Pros for them, we want them to know we are going to work on a display for a modular system,” Schiller said. And so we want to communicate better with them. “We recognize that they want to hear more from us. In that discussion a year ago, Apple SVP Phil Schiller acknowledged that pro customers, including developers, were hungry for evidence that Apple was paying attention to their needs. This is why Apple wants to be as explicit as possible now, so that if institutional buyers or other large customers are waiting to spend budget on, say iMac Pros or other machines, they should pull the trigger without worry that a Mac Pro might appear late in the purchasing year.īut there have been some other very interesting things going on at Apple since our last Mac Pro update, and they’re shaping the future of all of its pro products. “ We know that there’s a lot of customers today that are making purchase decisions on the iMac Pro and whether or not they should wait for the Mac Pro,” says Boger. It’s not something for this year.” In addition to transparency for pro customers, there’s also a larger fiscal reason behind it. “ We want to be transparent and communicate openly with our pro community, so we want them to know that the Mac Pro is a 2019 product. This time around, Boger was succinct: the promised Mac Pro will be a 2019 product.
When we got the news that it wouldn’t arrive in 2017, there was some implicit messaging that 2018 was not guaranteed either (we were told “not this year,” but not “definitely next year”).
#WECHAT FOR MAC ON 10.08 UPDATE#
The interviews and demos took place over several hours, highlighting the way that Apple is approaching upgradability, development of its pro apps and, most interestingly, how it has changed its process to help it more fully grok how professionals actually use its products.Īfter an initial recap in what they’d done over the past year, including MacBooks and the iMac Pro, I was given the day’s first piece of news: the long-awaited Mac Pro update will not arrive before 2019. John Ternus, vice president of Hardware Engineering, Tom Boger, senior director of Mac Hardware Product Marketing, Jud Coplan, director of Video Apps Product Marketing and Xander Soren, director of Music Apps Product Marketing. Now, one year later, I was invited back to Apple to talk to the people most responsible for shepherding the renewed pro product strategy.
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